About Us

Welcome to Not A Guru - Your Sanctuary for Yoga and Pilates

Namaste and welcome to Not A Guru, where we believe in the transformative power of Yoga and Pilates to nurture both body and mind. Founded in October 2023, our journey began with a simple yet profound vision: to create a virtual sanctuary where you could access high-quality Yoga and Pilates products from the comfort of their own homes.

Our Story

My name is Caroline and I am deeply passionate about wellness and sustainable living. After years of practicing Pilates and teaching Yoga, I experienced firsthand the profound impact these disciplines can have on one's overall well-being. Inspired by my own journey, I embarked on a mission to share the gifts of Yoga and Pilates with others, thus giving birth to Not A Guru.

Our Mission

At Not A Guru, our mission is simple yet profound: to empower individuals on their wellness journey by providing them with the tools they need to cultivate balance, strength, and inner peace. Whether you're a seasoned yogi or a beginner just starting out, we're here to support you every step of the way.

What Sets Us Apart

What sets us apart is our unwavering commitment to quality, authenticity, and community. We handpick each product in our store, ensuring that it meets our standards for creativity, sustainability, and effectiveness. From eco-friendly Yoga doormats to luxurious Pilates candles, we offer a curated selection of items that inspire and elevate your practice and lifestyle.

Join Our Community

When you shop at Not A Guru, you're not just purchasing products – you're joining a vibrant and supportive community of like-minded individuals who share your passion for wellness and self-care. Connect with us on social media, sign up for our newsletter, and stay tuned for exclusive offers and inspirational content.

Thank You

From the bottom of our hearts, we want to express our gratitude to each and every one of you who has supported us on this incredible journey. Whether you're a loyal customer, a dedicated practitioner, or simply someone who shares our vision for a healthier, happier world, we thank you for being a part of the Not A Guru family.

Get in Touch

Have questions or feedback? We'd love to hear from you! Feel free to reach out to us at notagurushop@gmail.com, and we'll be happy to assist you.

Thank you for choosing Not A Guru as your trusted source for all things Yoga and Pilates.

Here's to health, happiness!

With love and gratitude,